Purpose Inspired: by Wayne Visser
Prof. Wayne Visser, PhD, shares his reflections on what it means to be purpose-inspired - for business, society and each one of us. The podcast explores how business can be a force for good in the world, and how individuals can make a positive difference. Covering topics like corporate social responsibility (CSR), sustainable business and transformational change, each series is based on one of Dr Visser's books that synthesizes the emerging ideas, practices and lessons learned on the journey to becoming purpose-inspired.
Purpose Inspired: by Wayne Visser
4. The Age of Marketing
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Wayne Visser
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Season 1
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Episode 4
This podcast explores the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. The podcast is broken into the following sections:
- Case: John Browne and BP
- Magic tricks and military tactics
- Using smoke and mirrors
- Sowing the seeds of doubt
- Hanging greenwashing out to dry
- The invisible hand of marketing
- From misdirection to redirection