Part 2 on the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. Part 2 is broken into the following sections:
- Magic tricks and military tactics
- Using smoke and mirrors
- Sowing the seeds of doubt