Purpose Inspired: by Wayne Visser

S3.E11: The Age of Marketing - Part 1

February 14, 2020 Wayne Visser Season 3 Episode 11
Purpose Inspired: by Wayne Visser
S3.E11: The Age of Marketing - Part 1
Show Notes

Part 1 on the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. Part 1 is broken into the following sections:
- Case: John Browne and BP