Purpose Inspired: by Wayne Visser Podcast Artwork Image
Purpose Inspired: by Wayne Visser
4. The Age of Marketing
October 28, 2018 Wayne Visser
Purpose Inspired: by Wayne Visser

4. The Age of Marketing

October 28, 2018

Wayne Visser

This podcast explores the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. The podcast is broken into the following sections:
- Case: John Browne and BP
- Magic tricks and military tactics
- Using smoke and mirrors
- Sowing the seeds of doubt
- Hanging greenwashing out to dry
- The invisible hand of marketing
- From misdirection to redirection

This podcast explores the rise of marketing as a force in business and society - including the dangers of Promotional CSR. In the podcast, Prof. Dr Wayne Visser reads Chapter 4 from his book, The Age of Responsibility: CSR 2.0 and the New DNA of Business. The podcast is broken into the following sections:
- Case: John Browne and BP
- Magic tricks and military tactics
- Using smoke and mirrors
- Sowing the seeds of doubt
- Hanging greenwashing out to dry
- The invisible hand of marketing
- From misdirection to redirection

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