Purpose Inspired: by Wayne Visser

S2.E0: Business Frontiers: Introducing Season 2

July 12, 2019 Wayne Visser Season 2 Episode 0
Purpose Inspired: by Wayne Visser
S2.E0: Business Frontiers: Introducing Season 2
Show Notes

Season 2 of Purpose Inspired is based on the book Business Frontiers: Social Responsibility, Sustainable Development and Economic Justice. Why business frontiers? Well, business operates at the frontiers of society – seeking out new territories to explore and exploit, imagining fresh new ways to meet age old needs, innovating the artefacts that become the legacy of civilisations, reinventing the rituals which shape acceptable social behaviour, and changing the way we spend our precious time. But what happens when the landscape itself changes? As the world globalises, power is shifting – from the plush boardrooms to dusty streets, from the financial market casino to the internet connected community, from the annual general meetings to the mass activist campaigns, from the office towers of the North to the crowded pavements of the South. Business faces its greatest challenge yet. Confronted with the triple imperatives of social responsibility, environmental sustainability and economic justice, business will need to adapt or die.