The rules of the game are the conditions that we are fairly certain will apply within the foreseeable future. They govern our behaviour and up to a point are beyond our control. Unlike the rules of sport which are conveniently written down in a rulebook somewhere, the rules of business are normally unwritten. At times, they are subject to intense debate – particularly when they change as they are doing at the moment. However, there are certain rules that never change such as the moral rules of the game. Many lion companies either ignore or fail to understand that business is as subject to the moral rules as an individual is. Nor are they sensitive to those changes in the rules which are taking place as a result of alterations in the environment around them. We have identified seven rules of the game that underpin the world that is emerging through the mists of time. These are: (1) Spaceship Earth; (2) the demographic multipliers; (3) pervasive poverty, growing resentment; (4) declining ecosystems; (5) a techno-scientific boom; (6) the networked planet; and (7) a renaissance in values.